What does all or nothing mean in crowdfunding?

Supporters save a card when they back, and nobody is charged unless the campaign reaches its goal by the deadline. If it falls short, nobody pays and the creator receives nothing.

What does keep what you raise mean?

Supporters pay at checkout and the creator keeps every sale, whatever the total. It suits merch and rewards that ship no matter how much is raised.

Which does Fraction Kings use?

New campaigns on Fraction Kings charge at checkout, so supporters get their gear and perks right away. A campaign that runs all or nothing says so on its page.

All or Nothing vs Keep What You Raise: Which Funding Model Is Right

How each funding model charges supporters, the trade-offs for creators and supporters, and which rewards suit which model.

All or nothing charges supporters only if the goal is reached by the deadline: it builds trust and urgency, but the creator gets nothing if it falls short. Keep what you raise charges at checkout and the creator keeps every sale, which suits merch and rewards that ship whatever the total. On Fraction Kings, new campaigns charge at checkout.

How Each Model Charges Supporters

All or nothing Keep what you raise. When the card is charged Only if the goal is reached by the deadline At checkout. If the goal is missed Nobody pays, the creator receives nothing The creator keeps every sale. What supporters feel "I only pay if this really happens" "I get my reward now". Best for Projects that need the full amount to exist Gear and perks that ship regardless.

Why All or Nothing Works

When the project only happens with the full budget (a film shoot, a manufacturing run, a venue), all or nothing protects supporters: they never pay for something that can't be made. The deadline also creates a natural rush near the end, as supporters see the goal in reach.

The cost: a campaign that falls short raises nothing, and supporters' cards are only charged later, so some payments can fail at the end.

Why Keep What You Raise Works

When every reward can ship on its own (a tee, a print, a download, a pass), there is no reason to make supporters wait. They pay once, get their reward, and every sale counts from day one. It also avoids failed charges weeks later.

Which Rewards Suit Which Model

Merch, prints, downloads and passes: keep what you raise. They ship whatever the total.
A project that can't exist without the full budget: all or nothing.
Mixed: set a goal you can realistically hit, and make sure every reward you offer can be delivered at that level.

Setting a Goal You Can Hit

Set the goal at the amount you need to deliver every reward you list, not the amount you hope for. Reaching a smaller goal early and then passing it builds more momentum than chasing a large one.